4 Low-Cost Marketing Strategies You Should Try to Increase Brand Awareness and ROI

- April 20, 2020
There is no denying the fact that marketing is the essential component of nearly every business strategy regardless of its type and size. Marketers are always looking for the best methods of advertising that will utilize minimum or no budget to increase brand awareness and revenue.
According to different surveys, startups and small businesses should allot a budget for digital marketing. Many startups and small businesses find it difficult to invest their resources in different marketing methods due to their tight budget.
4 Low-Cost Marketing Strategies You Should Try to Increase Brand Awareness and ROI

If you are in a growing phase and can’t set aside a budget to market your business, here are easy and low-cost marketing ideas that you can try to reach more customers, make more sales and deliver a high ROI.

Create Engaging Content

Content marketing has a great potential to 2x your leads and generates more revenue, if use right. It is an effective revenue-driven advertising technique that marketers can use to create interesting, informative, and valuable content to increase brand awareness and build a massive customer base. 


When it comes to writing engaging content for your audience, it is important to know their pain points and interests. One of the best ways to find content inspiration and know the problems of your target audience is Quora. This discussion platform allows you to find out what challenges your potential customers are facing and then create a well-researched blog post with real-life examples. This way, you will be able to add value to your content and build brand credibility. It will also help your brand to secure a position in your industry and make your brand unique.  

 
Keep in mind people prefer to purchase from brands they recognize and trust. To increase its credibility, you need to come up with informative posts that can solve your audience’s problems. To make your content interesting, try to create graphics-based content. For instance, you can create infographics to visually convey your brand message. SlideShare is another great idea to grab people’s attention.

Make Educational Videos

No one can deny the true importance of video marketing. It is the most effective marketing technique that can give you the desired results. Believe it or not, videos have immense communicating power that can be effectively used to promote your product or service. Whether you are a mobile app development company, fashion blog, eCommerce store, or SaaS company, you can make the most of this marketing technique by creating brand videos. 


Your brand can use videos to portray your brand image and tell your audience the features of your products. By creating educational videos, you can communicate the unique selling proposition of your service or product that makes it unique from others. It helps understand the audience how your products or services can solve their problems.


To make your video content stand out in the virtual world, you need to come up with some mind-blowing ideas to grab people’s attention and convey your brand message. For instance, you can use video content like memes, gifs, funny videos, and live-streamed videos to make a lasting first impression. Make sure the video perfectly conveys the message you are trying to deliver.

Come up with Great Email Marketing Campaigns

It is a great low-cost marketing idea that your business can try to reach its potential audience and increase your chances of getting more conversions. Email marketing, if used right can help you generate new leads and build a strong relationship with your customers. One of the best parts of email marketing is that it is a cost-effective technique that allows you to maximize your marketing efforts while generating an attractive return on investment for your small business.

To make the most of this marketing technique, you need to come up with an awesome email content with great visuals and an effective platform that you can use to send emails to your subscriber list. Use your creative flair to create an awesome and catchy subject line that compels your subscribers to increase the open rate. To make your emails more engaging, you can personalize the content or use action words to increase clicks.


If you really want to persuade your potential customers to use your products or services, use user-generated content in your promotional emails. All you need to do is to ask your customers to post their pictures while using your product and offer exclusive discounts when they purchase next time from your company. Use their pictures in your promotional emails, which will definitely encourage your potential customers to buy your products, become your brand advocates, and make more purchases.

Use Social Media

It’s no wonder that social media is an effective marketing tool that allows businesses of all types and sizes to reach their target audience and market their products and services. To make the most of this strategy, you need to create engaging content to entice your audience to read what you have in store for them. You can use social media in a number of ways to increase brand awareness.
 
For instance, you can use social media platforms to promote your blog, videos, infographics, and other branded content. Similarly, it can also be used for promoting your services and products. Many established brands are using social media as a great customer service tool. By creating social media marketing campaigns, you can increase brand awareness, promote your content, products, and services.

Over to You

If you want to grow your business and increase its revenue, you need to invest time, energy, and resources for marketing. With careful planning and the right strategy, you can promote your brand and market your products and services in an effective manner. If you want to increase your audience, customers, and earn more sales, try these low-cost marketing ideas that will surely help you achieve your business goals.

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Author Bio:
Usman A. Khan
Digital marketer at Cactac Studios, who is curious about many things and wants to leave his mark on the digital landscape.